my name is alyssa whitrock.

With more than 13 years of experience in visual merchandising, marketing, and retail brand strategy, I've built a career bringing brands to life through compelling consumer experiences. My background spans global and industry-leading companies including Nike, Columbia Sportswear, Skechers, and Bebe, where I've led visual merchandising strategies, store concepts, brand activations, marketing initiatives, and go-to-market execution.

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Today, I serve as a Visual Merchandising Lead at Nike, where I drive the visual strategy for North America's wholesale retail. My work focuses on translating powerful brand stories into scalable retail experiences that inspire consumers, elevate brand presence, and deliver consistent execution across diverse environments.

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Throughout my career, I've partnered across merchandising, marketing, design, construction, and operations teams to develop innovative store concepts, launch new retail experiences, create omni-channel marketing assets, and build the tools and processes that enable brands to show up with clarity and consistency. Whether leading a new concept launch, developing visual standards, or solving complex business challenges, I thrive at the intersection of creativity and strategy. 

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A naturally curious problem solver, I'm equally passionate about the big-picture vision and the details required to bring it to life. From project management and budgeting to design direction and brand development, I enjoy transforming ideas into meaningful experiences that resonate with consumers and drive business results.

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"Every great retail experience starts with a blank canvas. What inspires me most is turning vision into reality, creating environments that tell a story, connect with consumers, and leave a lasting impression."